Question 1

Is Brevo free to use?

Accepted Answer

Yes, Brevo offers a free plan that includes 300 emails per day and storage for up to 100,000 contacts. This makes it one of the most generous free options available. However, the free tier limits automation to 2,000 unique contacts in workflows. You also won't get landing pages or A/B testing. For basic email campaigns and list building, the free plan works great. Once you need advanced features or higher sending volumes, paid plans start at just $9 per month.

Question 2

Which tool is better for ecommerce stores?

Accepted Answer

Brevo works better for ecommerce stores that send lots of transactional emails and want SMS marketing included. Order confirmations, shipping notifications, and cart reminders all run through one system. However, Mailchimp offers stronger product recommendation engines and predictive analytics. If you need detailed revenue attribution and customer lifetime value tracking, Mailchimp's higher tiers deliver more. For most small online shops, Brevo's lower cost and multichannel options provide better overall value.

Question 3

Does Brevo support SMS marketing?

Accepted Answer

Yes, Brevo includes native SMS and WhatsApp marketing on higher-tier plans. This sets it apart from Mailchimp, which only offers SMS as a paid add-on in limited countries. With Brevo, you can build automation workflows that combine email and text messages. Send an email, wait a few days, then follow up with an SMS reminder. Everything happens in one dashboard. For businesses wanting true multichannel campaigns, Brevo provides a smoother and more affordable experience.

Question 4

Which platform has better email delivery rates?

Accepted Answer

Both platforms maintain solid delivery rates, but results vary based on your sending practices. Brevo uses dedicated IP pools and proper authentication (SPF, DKIM, DMARC) to protect sender reputation. Mailchimp similarly invests in deliverability infrastructure. Independent tests from sources like EmailToolTester show both platforms performing well. Your personal results depend on list hygiene, content quality, and sending frequency. Neither platform guarantees inbox placement, but both provide tools to improve your chances.