Brevo Pricing 2025: Simple Plan Guide for All Users

Figuring out email marketing costs shouldn’t require a math degree. Yet most pricing pages throw numbers at you without explaining what you actually get. Brevo keeps things simpler than most, but the details still matter.

Brevo charges based on how many emails you send each month, not how many contacts you store. This pricing model saves money for businesses with large lists that don’t email every single day. You can store 100,000 contacts on the free plan and pay nothing until you need higher sending volume.

This guide breaks down every Brevo plan with real numbers. You’ll see exact costs, feature differences, and which plan fits different business sizes. By the end, you’ll know exactly what you’d pay and whether Brevo fits your budget.

We’ll cover the free plan limits, paid tier differences, SMS costs, email credits, and tips to save money. Let’s look at the actual numbers.

How Brevo Pricing Works

Brevo pricing works on monthly plans that charge you based on how many emails you send. The number of contacts in your account doesn’t directly change your bill. This differs from tools like Mailchimp that charge per subscriber.

Here’s the basic structure. You pick a plan tier (Free, Starter, Standard, Professional, or Enterprise). Then you choose a monthly email volume within that tier. Higher volume means higher cost, but the price per email drops as you scale up.

Email credits work like prepaid phone minutes. Each email sent to one contact uses one credit. If you send a newsletter to 5,000 people, that’s 5,000 credits. Simple math.

The difference between volume and contacts matters a lot. Say you have 10,000 subscribers. On Brevo, you only pay based on emails sent. Email them twice monthly? That’s 20,000 emails. Email them weekly? That’s 40,000 emails. Your contact count stays the same, but your costs change based on sending frequency.

Billing happens monthly or annually. Annual billing typically saves 10-20% compared to paying month by month. Most businesses start monthly to test things out, then switch to annual once they’re committed.

Pay-as-you-go options exist too. Instead of a monthly subscription, you can buy email credit bundles for irregular sending. These credits don’t expire, making them good for seasonal businesses or occasional campaigns.

Each plan includes different tools beyond basic email sending. Higher tiers add automation, A/B testing, landing pages, SMS, WhatsApp, and advanced reporting. Understanding what’s included at each level helps you avoid paying for features you don’t need.

Overview of All Brevo Plans

Brevo offers five main plan tiers. Here’s a quick look at each before we dig into details.

Free Plan

The free plan costs nothing and lets you send up to 300 emails per day. You can store up to 100,000 contacts. Best for testing the platform or very small lists that don’t need frequent emails.

Starter Plan

Starter begins around $9 per month for 5,000 emails. You pick your monthly email volume, and prices scale from there. Good for individuals, bloggers, and small businesses ready to send more than the free tier allows.

Standard Plan

Standard starts around $18-20 per month for 5,000 emails. This tier adds marketing automation, A/B testing, landing pages, and removes the Brevo logo from your emails. Works well for growing businesses that need smarter email tools.

Professional Plan

Professional pricing starts at higher volumes, typically around 150,000 emails per month. This tier includes WhatsApp messaging, push notifications, phone support, and advanced AI features. Built for established businesses with serious email programs.

BrevoPlus (Enterprise)

BrevoPlus uses custom pricing for large organizations. You get dedicated account managers, custom integrations, advanced security features, and tailored onboarding. Designed for companies sending millions of emails monthly.

Detailed Breakdown of the Free Plan

The Brevo free plan lets you send up to 300 emails per day without paying anything. That adds up to roughly 9,000 emails monthly if you max out every day.

Here are the exact limits:

• Daily emails: 300 maximum, no rollover to the next day
• Monthly emails: Up to ~9,000 if you send 300 every day
• Stored contacts: Up to 100,000
• Automation contacts: Up to 2,000 unique contacts can enter workflows

The 100,000 contact limit surprises most people. That’s huge for a free plan. However, the 300 daily cap means reaching a large list takes forever. If you have 10,000 subscribers, sending one email to everyone takes over a month.

Tools included on the free plan:

• Email campaign builder with drag-and-drop editor
• 40+ email templates
• Signup forms and contact management
• Basic segmentation
• Basic reporting and analytics
• Limited automation (2,000 contact cap)
• CRM basics for contact profiles

What’s missing from the free plan:

• No landing pages
• No A/B testing
• No advanced reporting (heatmaps, geography)
• No phone support
• Brevo logo appears on all emails
• Automation limited to 2,000 contacts

The free plan works great for beginners learning email marketing. It’s also fine for side projects, hobby newsletters, or testing Brevo before committing money. Once you need to reach more people faster, upgrading makes sense.

Real example: A blogger with 500 subscribers could easily use the free plan. Sending a weekly newsletter uses about 2,000 emails monthly—well under the limit. They’d only upgrade when their list grows or they want automation features.

Detailed Breakdown of the Starter Plan

The Starter plan gives you higher email volume and faster support starting at about $9 per month. You pick your monthly email cap, and costs scale based on that choice.

Pricing tiers on Starter (approximate):

The per-email cost drops as volume increases. At 5,000 emails, you pay about $0.0018 per email. At 100,000 emails, that drops to roughly $0.0007 per email. Bigger senders get better rates.

Features included on Starter:

• Everything in Free plan
• Higher monthly email caps (you choose)
• No daily sending limit
• Email support (faster than free tier)
• AI content assistant
• Advanced segmentation
• SMS sending capability

What Starter doesn’t include:

• Marketing automation (beyond basic)
• A/B testing
• Landing pages
• Advanced reporting
• Brevo logo removal (costs extra ~$12/month add-on)

Who should use Starter? Small businesses sending regular newsletters fit perfectly here. Bloggers with growing lists, small online stores, and solo entrepreneurs typically start at this tier.

How growing lists affect cost: Your contact count doesn’t directly increase your bill. What matters is how often you email them. 5,000 contacts emailed weekly means 20,000 monthly emails. The same 5,000 contacts emailed twice weekly means 40,000 monthly emails and a higher plan tier.

The Starter plan removes the daily cap that limits the free tier. You can send your entire monthly quota in one day if needed. This flexibility helps for product launches, sales events, or time-sensitive announcements.

Detailed Breakdown of the Business Plan

The Standard plan (often called Business in reviews) offers full automation and advanced tools starting around $18-20 per month. This tier unlocks features that help emails perform better.

Pricing follows the same volume-based model as Starter:

The price jump from Starter to Standard adds significant value. Here’s what you gain:

A/B testing lets you test different subject lines, content, or send times. Send version A to 20% of your list, version B to another 20%, then the winner goes to the remaining 60%. This feature alone can boost open rates by 10-20%.

Marketing automation removes the 2,000 contact limit from the free plan. Build complex workflows with unlimited contacts entering. Welcome series, cart abandonment, re-engagement flows—all run without restrictions.

Landing pages come included (1 page on Standard). Create signup pages, promotion pages, or event registrations without separate tools. Additional landing pages cost extra.

Advanced reporting shows email heatmaps, geographic data, and device breakdowns. See exactly where people click and which devices your audience uses. This data helps optimize future campaigns.

AI send-time optimization analyzes when each contact typically opens emails. The system sends to each person at their optimal time rather than blasting everyone simultaneously.

No Brevo logo on your emails. Standard and above remove the branding automatically without extra fees.

Comparison with Starter: The main differences are automation limits, A/B testing, landing pages, and advanced reporting. If you’re just sending newsletters without automation, Starter works fine. If you want smarter features that improve results, Standard pays for itself.

Real use examples: Ecommerce stores running cart abandonment sequences need Standard. Service providers nurturing leads through email courses need Standard. Anyone doing serious A/B testing needs Standard.

BrevoPlus Breakdown

BrevoPlus is a custom-priced plan for large teams that need dedicated support and advanced infrastructure. Pricing depends on your specific volume, features, and support requirements.

This tier targets organizations sending hundreds of thousands or millions of emails monthly. If you’re asking “do I need Enterprise?” you probably don’t yet. Most businesses grow through Starter, Standard, and Professional before reaching this level.

What BrevoPlus includes beyond Professional:

Dedicated account manager assigned to your account. You get a real person who knows your setup and helps optimize campaigns. No more generic support tickets.

Higher API rate limits for developers building custom integrations. If you’re syncing large contact databases or triggering high-volume transactional emails, standard API limits might slow you down. Enterprise removes these bottlenecks.

Dedicated IP address included in the plan. Shared IPs mean your sender reputation depends partly on other senders. Dedicated IPs give you complete control over your deliverability. This matters most for high-volume senders.

Custom integrations and data connections built specifically for your tech stack. Enterprise customers get help connecting Brevo to internal systems, custom CRMs, or proprietary databases.

SSO/SAML authentication for organizations requiring single sign-on. IT teams managing many employees need this security feature.

Multi-account management for agencies or companies with multiple brands. Manage several Brevo accounts from one dashboard without logging in and out repeatedly.

Priority support with faster response times and phone access. Issues get resolved quickly when email is business-critical.

Tailored onboarding with dedicated training for your team. Enterprise deals often include several hours of personalized setup assistance.

Best cases for BrevoPlus: marketing agencies managing client accounts, SaaS companies with large user bases, ecommerce brands sending millions of monthly emails, and organizations with complex compliance requirements.

Billing structure varies by contract. Most Enterprise deals involve annual commitments with negotiated rates based on projected volume.

Brevo Email Credit Pricing

Brevo email credits let you pay only for the number of emails you send without committing to a monthly subscription. This pay-as-you-go option works well for irregular senders.

How credits work: You purchase a bundle of credits upfront. Each email to one contact uses one credit. Send 5,000 emails, use 5,000 credits. No monthly fees, no contracts, no automatic renewals.

Credit bundles come in various sizes. Exact pricing appears in Brevo’s credit store and varies by quantity. Larger bundles cost less per credit, rewarding bigger purchases.

When pay-as-you-go makes sense:

• Seasonal businesses that email heavily during holidays but barely send otherwise
• Event organizers promoting occasional conferences or launches
• Consultants sending sporadic client newsletters
• Anyone testing Brevo before committing monthly

Expiration rules: Prepaid email credits don’t expire. Buy them now, use them whenever. This flexibility makes credits attractive for unpredictable sending patterns.

One-time payment simplicity: No recurring charges hitting your card. No surprise bills when you forget to cancel. You control exactly how much you spend by purchasing only what you need.

Downside: Per-email costs run higher than subscription plans for consistent senders. If you email regularly, monthly plans save money. Credits suit irregular sending patterns better.

Simple cost comparison:

Brevo SMS Pricing Explained

Brevo SMS pricing charges per message based on which country you’re sending to. Costs vary significantly between destinations, so your audience location affects your budget.

SMS uses a separate credit system from email. You purchase SMS credits, and each text message deducts from your balance. One standard SMS (up to 160 characters) uses one credit. Longer messages use multiple credits.

Price examples for major countries (approximate):

These rates change, so check Brevo’s SMS calculator for current pricing. Costs also depend on message type and whether you’re sending marketing or transactional texts.

When SMS is worth using:

Time-sensitive alerts work better via text. Appointment reminders, flash sale announcements, and shipping notifications get seen faster through SMS than email.

Cart abandonment sequences improve with SMS follow-ups. Send an email first, then text non-openers 24 hours later. Combining channels increases recovery rates.

Two-factor authentication and verification codes require SMS. Transactional texts ensure important messages reach customers instantly.

Event reminders prevent no-shows. A text the morning of an appointment gets opened within minutes.

Limits to consider: SMS costs add up quickly for large lists. Texting 10,000 contacts in the US costs around $110 per campaign. Email the same list? Maybe $10-20 depending on your plan. Use SMS strategically for high-impact messages rather than regular updates.

SMS credits also don’t expire, matching the email credit policy. Buy what you need and use it whenever.

Brevo Pricing Comparison Table

This table shows all plans side by side for quick comparison.

Key patterns to notice:

• Free to Starter: Removes daily sending cap, adds support
• Starter to Standard: Adds automation, testing, landing pages
• Standard to Professional: Adds multichannel, advanced AI, phone support
• Professional to Enterprise: Adds dedicated resources, custom infrastructure

Which Brevo Plan Should You Pick?

Most beginners should pick the Starter plan because it offers enough volume at low cost without overwhelming features. The $9 entry point gives you room to grow without the free plan’s daily limits.

Here’s a decision chart based on common scenarios:

When free plan is enough: You have a small list under 1,000 contacts, email less than weekly, don’t need automation beyond basics, and don’t mind the Brevo logo on your messages.

When to upgrade from free: Your list grows past what 300 daily emails can handle, you want automation for more than 2,000 contacts, or you need the Brevo logo removed.

When to pick Starter over Standard: You just need to send more emails without automation or A/B testing. Newsletter senders who don’t use workflows save money staying on Starter.

When Standard makes sense: You want welcome sequences, cart emails, or other automations running for your whole list. The A/B testing and landing page features add value for serious marketers.

When Professional becomes necessary: You’re sending over 100,000 emails monthly, need WhatsApp or push notifications, or require phone support for faster issue resolution.

Don’t overbuy features you won’t use. Start with the plan matching your current needs. Upgrading later takes one click.

Real Cost Examples for Different Users

Real numbers help more than abstract pricing tiers. Here’s what actual users might pay based on common scenarios.

User With 1,000 Contacts

Sending weekly newsletters means 4,000 emails monthly.

• Free plan: Works fine if you spread sends across days (300/day limit)
• Starter plan: ~$9/month for 5,000 emails gives headroom
• Annual savings: ~$7-8/month on annual billing

Monthly cost: $0-9 depending on needs.

User With 5,000 Contacts

Weekly sends mean 20,000 monthly emails. Twice weekly means 40,000.

• Weekly sending: Starter at ~$29/month (20,000 emails)
• Twice weekly: Starter at ~$39/month (40,000 emails)
• With automation: Standard at ~$45-49/month (20,000 emails)

Monthly cost: $29-49 depending on frequency and features.

User With 10,000 Contacts

Weekly newsletters total 40,000 monthly emails.

• Starter plan: ~$39/month for 40,000 emails
• Standard plan: ~$59-65/month for 40,000 emails with automation
• Twice weekly (80,000): ~$69-99/month depending on tier

Monthly cost: $39-99 depending on sending frequency and needed features.

User Sending Weekly Emails

Cost depends mainly on list size, not email frequency.

These estimates use publicly available pricing. Check Brevo’s calculator for exact current rates in your currency.

Brevo Discounts and Billing Tips

You save more on Brevo by paying yearly and keeping your contact list clean. A few smart choices reduce your costs without sacrificing features.

Annual billing discounts cut 10-20% off monthly rates. If you’re committed to Brevo for the year, switching to annual billing makes sense. A $29 monthly plan might drop to $24-25 per month when paid annually. That’s $48-60 saved yearly.

Remove inactive contacts to keep your list lean. While Brevo charges by email volume rather than contacts, smaller lists mean fewer emails sent. Someone who hasn’t opened anything in six months probably won’t start now. Removing them saves credits and improves deliverability.

Stay within your tier by monitoring monthly usage. Sending 21,000 emails when your plan covers 20,000 triggers overage charges or requires mid-cycle upgrades. Track your sending in the dashboard to avoid surprises.

Buy SMS credits in larger bundles if you use text messaging regularly. Bigger purchases cost less per message. If you know you’ll send 5,000 texts this year, buying them at once beats purchasing 500 at a time.

Skip features you don’t use. Paying for Standard when you never use automation wastes money. Be honest about which features actually improve your results.

Time your upgrades wisely. If you’re on Starter and considering Standard, wait until you actually need automation or A/B testing. Features you pay for but don’t use cost money without return.

Check for promotional offers before purchasing. Brevo occasionally runs discounts for new customers or during sales events. A quick search might save your first few months.

Read our complete guide to Brevo API Pricing →

Read our complete guide to Brevo Nonprofit Discounts →

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